Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on my needs - I'm interested in what I can get, not who you are or when you were founded.
Tell me what I’m going to get from you, and why it’s important to me. Remind me why I’m here, what I’m looking to get, and why you’re the only people I should get in touch with.
• What benefits will I get from engaging your business?
• Promise me something that I want and you can deliver
• Give me a descriptive link to another page that will be useful to me
When you’re writing these pages, think about me – why have I come here, what am I looking for, and what’s in it for me if I stay?
Do you have any other services that might be useful to me? Place links in this page to pages containing information that I’d find useful.
Why should I speak to you - and what's the best way
to do so?
0800 000 000
“Keep testimonials short, to the point, directly related to the rest of the page content and always attributable to someone.”
- John Doe (Jodo Shmoco Ltd)
Make me feel confident that I'm choosing to work with the right team at the right time.